(952) 210-7986 rickshea@sheafoodconsultants.com

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CPG Consulting

Shea Food Consultants is a leading supermarket industry, consumer and retail marketing consulting firm. Our company founders have led such well-known brands as Kraft®, Pepperidge Farm®, Entenmanns®, Campbell Soup®, Thomas® Bagels and Muffins, Tombstone® Pizza, Brownberry® Breads, and Malt-O-Meal® Cereals to superior volume and profit results.

We specialize in providing consumer-driven businesses with the expertise in strategy, marketing program development, new product innovation and product branding. We generally work with two types of client companies:

Food and Retail Companies

  • Strategy
  • Marketing Programs
  • New Product Innovation
  • Sales Initiatives
  • Branding
  • Annual Marketing Plans

Financial Investment Companies

  • Expert Phone Consultations
  • Acquisition/Investment Reviews
  • Supermarket Industry Category Research
  • Webinars
  • In-person Meeting Consultations

Our Company Leaders


Richard Shea, Jr. (Rick):

  • Former CMO of Malt-O-Meal Cereals ($700M in annual sales)
  • VP and Director of Marketing for Kraft Foods, Unilever, George Weston Bakeries (now owned by Bimbo)
  • Kraft Foods Chairman's award for best new product: DiGiorno pizza
  • Led introductions of Thomas fresh bagels, Entenmann's Little Bites and Boboli Shells and geographic expansion of Tombstone Pizza
  • Led team as CMO of Malt-O-Meal cereals that was awarded Supplier of the Year by Walmart
  • Led development and expansion of the Brownberry brand from #4 to category leader in Midwest region


Richard Shea, Sr. (Dick):

  • Former President, Campbell
    Soup Intl.
  • Former CEO, Pepperidge Farm
  • VP and Director of Marketing for Campbell Soup, Borden's, General Mills (Pillsbury)
  • Led expansion of Goldfish brand to $500 million in sales. Led purchase of Arnott's and Delacre
  • Built state-of-the-art plants as CEO of Pepperidge Farm in Lakeland FL and Denver PA
  • Led growth and expansion of the Borden's and Wise brands
  • Led development and introduction
    of first frozen vegetables under Green Giant
  • Holds patent for Hungry Jack Instant Potatoes
DiGiorno frozen pizzaThomas Everything Bagels

Pepperidge Farm Goldfish CrackersCampbell's Soup


We also have industry leading knowledge and expertise on the following topics: supermarket industry, functional foods, food ingredients, natural and organic foods, supermarket retailers, private label, frozen foods, baking, snack foods, media spending, couponing trends, digital advertising, shared and direct mail, refrigerated foods, foodservice trends, health and wellness, food inflation, consumer promotion, grocery and CPG products and many more.

If you are looking for marketing expertise or seeking more information on a company or category...
we can help.

Call us today at (952) 210-7986 to find out more about our marketing services and supermarket industry expertise. We offer a free initial consultation on all marketing projects and serve as an information expert for short duration investment or conference call projects.

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