Marketing Strategy
and Branding

At Shea Marketing, we believe the right strategy for your business is critical for success. Many small and medium size businesses don't fully understand all their options or the risks of their competitive situation. We provide a "Best In Class" strategic methodology that provides a complete situation analysis leading to clear objectives, marketing strategies and action plans. Our Founder's results are proven
in the CPG industry.

We build strong growth plans with a superior marketing strategy.

Here is our process:

The Shea Marketing Methodology

Situation Analysis

Business review

SWOT analysis
Competitive review
Objectives and Goals

Interviews with key personnel

Hypothesis assessments
Goal setting
Strategies and Action Plans

Identify main strategies
Define key marketing tactics
Develop timeline and budget

Highlight keys to success
Program communication
Measurement and tracking

New Product Innovation

New products are the lifeblood to future volume growth. Shea Marketing specializes
in all aspects of new product innovation:

  • New product concept generation

  • Market segmentation analysis

  • New product concept testing

  • Prototype design

  • New product marketing programs

New Product Innovation Stage Gate



We have a strong record of developing successful new products in many categories within the supermarket.

DiGiorno Pizza

Thomas Bagels

Entemann's Little Bites

Boboli Pizza

And many more...


If you are looking for marketing expertise or seeking more information on a company or category... we can help.

Call us today at (952) 474-4776 to find out more about our marketing services and supermarket industry expertise. We offer a free initial consultation on all marketing projects and serve as an information expert for short duration investment or conference call projects.